Deep Linking

Deep links is making a hyperlink that point to a specific page of another website, instead of main page or home page. Some profitable websites are tending to put the URL of their page from another website to avoid advertising on their main page. World Wide Web (WWW) does not actually make any difference between deep links and any other links. In fact all links are equal because the WWW itself doesn’t have idea of a website.

Deep linking has just begun to start a little controversy in modern times as the Web has become more commercialized. Thus, one of the essential powers of the Web is the capability for any open document to attach to any other open document. The validity of deep linking has been turn into question in a number of lawsuits involving famous companies. Generally, the opponents of deep links are large companies; they disagree that deep linking wrongly rid the ability of the home page to give to brand building and ad serving purpose.

Some good things in deep linking

1.        Expose related content it helps readers to find the old related content when they view an article. If they click through, this will be a chance to add the time how long the visitors stay on your site.

2.        Make relevance, as search engines job, it allocate importance to posts or searching all related posts. 

3.        Locate content duplication, when someone post your content to another place, having deep-links has the possibility to find the duplicate content.

4.        Attract spider, it attract spider to crawl all links through out the pages.